Explore the Beauty of Northwest Arkansas. Rogers is located in the Ozarks and part of the Northwest Arkansas Metropolitan Area, one of the fastest-growing metro areas in the country. In Rogers, you will have access to all of the perks that Northwest Arkansas has to offer its residents whether it’s solo sporting or as a group, Rogers has a variety of athletic events and facilities for land and lake activities. The city is a haven for watersports like kayaking and swimming – and Veterans Park is home to some of the state’s best baseball and softball fields. Golfing championships are usually held at Pinnacle Country Club.